Marketing Expert – All throughout the globe, people are using search engines to find new websites. One advantage of having most of your visitors come from search engines like Google is that it won’t cost you a dime.

Websites receive 51% of their traffic from natural search engine rankings.

New and improved
When compared to their competitors, businesses who appear on the top page of Google’s search results have a significant and unfair advantage due to the fact that they may attract more qualified customers and clients with less investment in marketing and advertising.

Envision yourself advertising on Facebook or Instagram for free for $5,000 a month. Search Engine Optimization (SEO) allows you to do just that.

If you want proof of how beneficial a high Google ranking is, consider this: myjoyonline.com receives $94,600 per month in free Google traffic from Ghana alone, according to SEMRush.

Estimates of Ghanaian Traffic to MyJoyOnline from SEMRush
Even more outrageous is the estimate from Ghanaweb.com, which comes out to $574,700 a month.

Estimates of Ghanaian Website Traffic from SEMRush
If you could acquire even a small fraction of that quantity of free publicity, how would it impact your business?

Imagine for a second a world where your website and business consistently appeared on the first page of Google results, maybe even at the top, whenever a potential client or customer looked for your product or service?

Marketing Expert

You would see a meteoric rise in website traffic, as well as revenue and profit.

There is a single, minor issue. Only a small subset of the infinite number of results may be displayed by Google at any given moment. If your site doesn’t appear in the first ten results for a given search, you will not receive any organic traffic from those searches.

More than 87% of all traffic goes to the top page of Google. Marketing Expert – We are providing the best SEO Serivices in Ghana

Enhanced Online Ranking
If you want your website to succeed, it’s not enough to just have a beautiful design that accurately portrays your company and performs as expected; you also want to rank well in Google, ideally within the top three results.

This is due to the fact that 75.1% of all search-related clicks occur inside the first three results on Google.

Three out of every four clicks on Google go to the top three sites.
Backlinko is an SEO tool.
Seen on the second page or lower is practically the same as having no website at all. We say that you should likely think about include SEO expenses in your project budget because of this in our post about the price of website design in Ghana.

However, this isn’t always made easy by Google. Another way of putting it is that your rivals will not be easy to deal with.

Why would you like $5,000 per month in free ads? Very well. Free advertising is something that your rivals are vying for as well.

Someone else in your industry is probably already hard at work researching how to outrank you in Google search results and take first place as you read this. Marketing Expert – We are providing the best SEO Serivices in Ghana

And that is the essence of search engine optimization, or SEO.

Marketing Expert – We are providing the best SEO Serivices in Ghana

Why isn’t my website ranking higher in Google’s results?
Using inappropriate search terms
Website is in its infancy
Issues with technical SEO
Concerns with on-page SEO
The problems with off-page SEO
Issues with the material
Purpose of use and user journey
In summary
Why isn’t my website ranking higher in Google’s results?
Google uses hundreds upon hundreds of different factors to determine a page’s ranking. A well-liked summary of the more than 200 elements that influence your Google ranking is available.

We have created a 7-point breakdown for your convenience:

Mistaken terms
Redesigned website
Issues with technical SEO
Concerns with on-page SEO
The problems with off-page SEO
Issues with the material
The purpose of usage
Using inappropriate search terms
What you type into Google’s search bar is the first thing you should verify.

If you’re a women’s clothing designer and you look for “Clothing” on Google but don’t see your name, it might not be catastrophic.

One possible phrase to use while searching for “Women’s Fashion” is to see what comes up on the first page of Google’s results for that query.

What this means is that Google has reviewed your site and determined that it is more relevant to “Women’s Fashion” than “Clothing” based on the data it has collected.

According to some,

“However, there is a subset of apparel that are women’s fashions.”

I agree with you.

But Google is careful not to alienate its users. Customers looking for apparel may have a wide variety of preferences, including but not limited to: children’s clothes, men’s apparel, apparel for pets, winter wear, and many more.

Image taken from Walmart’s clothing & subcategory page
Therefore, a buyer may not find the correct answer by going back to a site that focuses more on women’s fashion.

There are a number of things you can change on your website to improve your search engine rankings for specific keywords.

We’ll touch on that lengthy process later on. Marketing Expert – We are providing the best SEO Serivices in Ghana

Google Search Console’s Performance Reports are a good place to start when looking for keywords and phrases for which you currently rank.

The query report in Google Search Console displays both the keywords you now rank for and those that you should focus on optimizing for.
If you have neglected your website’s search engine optimization (SEO), this practice may be very illuminating. It is possible that you will discover that you rank for terms that appear to have nothing to do with your business’s offerings.

Another possibility is that you will discover that your website does not perform well for any search terms whatsoever. Marketing Expert – We are providing the best SEO Serivices in Ghana

Make sure to connect your site there if you haven’t already. If you already have a Google account, you may join right here.

To boost your SEO and get to the top of Google’s search results, sign up for GSC (Google Search Console).
An additional option is to commission a report from an SEO company you’re working with to help you optimize your website. Marketing Expert – We are providing the best SEO Serivices in Ghana

Website is in its infancy
If you’re just starting out and aren’t seeing high search engine rankings for your website, the first thing to keep in mind is that search engines need time to gather enough information about you to give you a good rating.

The reason behind this is that when Google ranks your website high, it sends a message to clients and searchers that they can trust you and make a purchase from you. Google would rather not take that chance as they are completely unaware of you.

So, it’s possible to encounter a “sandbox” effect in the initial months of your website’s launch, wherein no matter how well optimized your content is, you will just not rank in Google for high-volume keywords.

Any term, question, or phrase that appears frequently in search engine results is considered a high-volume keyword. “Bags,” “shoes,” “restaurants,” etc., are some examples. Typically, they consist of just one word or a brief sentence.

Unlike long-tail keywords, which are typically phrases consisting of numerous words and never looked for, low-volume keywords tend to include a single word or phrase. Even with a brand-new website, those are easier to rank for.

Your website will not rank highly in search engines if it is young, and that is before you even consider the sandbox effect and the sheer volume of competition.

Google gives more weight to websites that have been active for at least two years, even if yours has the ideal solution to a query someone is asking.

A study conducted by Ahrefs on 2 million keywords revealed that, on average, it took more than 2 years for a website to rank on the first page of Google. The sites that achieved the highest rankings were an average of 3 years old.

Time required to achieve a position on the top page of Google
The case where your site “goes viral” is an exception, though. You can escape Google’s sandbox considerably faster if there are just a vast number of visitors looking for your website on a constant basis.

They may be more inclined to endorse your brand if they notice that many others are trying to find you.

While you wait for Google to begin to trust you more, you must continue working quietly behind the scenes without becoming disheartened.

Within a year, just 5.7% of pages managed to get into the top 10 for at least one keyword.

Ahead of time
Issues with technical SEO
When there is a real difficulty with your website’s accessibility to Google, it is called a technical SEO problem.

It goes without saying that Google will not give you a good ranking if people have trouble accessing your website.

A lot of people, for instance, opt to use SSL certificates to secure their websites, moving them from HTTP to HTTPS. The entire globe has moved in this manner, and it’s safer.

Yet, Google might detect duplicate material or missing pages if the necessary 301 redirects aren’t set up to ensure that old content and pages are pointed to new content and pages.

In addition, after your site switches to HTTPS, any backlinks pointing to the HTTP version will no longer be beneficial unless you implement a 301 (permanent) redirect. Your rankings will suffer as a result of such.

You should also check your sitemap.xml file for potential issues. It may include out-of-date or irrelevant pages from your site in its index, or it may fail to include pages that are crucial for Google to index.

Alternatively, think about this situation. Google now prioritizes mobile users in its index. That is, Google no longer uses the desktop version of your website to determine search engine rankings, but rather the mobile version.

Google is having trouble comprehending your website’s mobile version if they determine that it is not mobile friendly. Marketing Expert – We are providing the best SEO Serivices in Ghana

Because no one wants to send their users to a page that is hard to use, or downright annoying, your rankings will suffer as a result.

You won’t even be visible in the top ten results; they’ll bury you on pages five and six.

The page’s score in a mobile-friendliness test (or lack thereof)
Google offers a free testing tool that you may utilize to see if your website is mobile-friendly.

The free, mobile-friendly test website offered by Google
It is imperative that you promptly identify and resolve the numerous other technical SEO concerns.

Your website may never appear on the first page of Google search results for a variety of reasons, including malicious software, spammy links, an excessive number of redirects (which Google hates), AMP configuration issues, or penalties.

Concerns with on-page SEO
After you’ve taken care of any technical SEO concerns, you should move on to On-page SEO difficulties.

If you continually informing Google that you sell milk instead of coconut oil, you should not be surprised when you don’t rank for coconut oil, even if your website is wonderful and Google can crawl and access it just fine.

First, I’ll offer you a common example. Google ranks websites and their content based on hundreds upon hundreds of parameters.

However, it can’t accomplish this until it comprehends the material it’s encountering. The Title tag is one of the methods it utilizes for this purpose.

Actually, the purpose of the Title tag is to convey the page’s content to search engines like Google.

Still, a lot of websites bungle this, even though it’s a major ranking component.

Like 35% of websites, yours can have numerous pages with the identical title tag. Having three children with the same name is the same thing.

Therefore, when you dial “John!”Would you like to find John 1, John 2, or John 3?”

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Having Problems with Title Tags

Alternately, heading tags. Google also analyzes these to determine the topic of your page. One common application of the heading element is to draw attention to a certain part of a web page.

Actually, there is a hierarchical structure to heading tags; they are as follows: H1, H2, H3, H4, H5, and H6, in that order of importance. Use only one H1 tag each page; it’s a good rule of thumb.

However, many web and theme designers either disregard or are ignorant of the SEO implications of using header tags for aesthetic purposes only.

Because they desire large text, they choose H1. If they want smaller fonts, they can choose H4 and similar styles.

Header Issues
Despite the stunning final product, Google detects that you’ve highlighted milk rather than coconut oil throughout your site. Google then says, “Hmmmmmm!! ” These men seem to be milk vendors to me.”

Properly utilizing title and heading tags is crucial for two reasons: first, to ensure that your readers grasp the subject matter, and second, to avoid penalty for poor ranking.

You may accomplish this in two ways: either put in the effort to understand search engine optimization strategies and procedures, or work with a web design firm that offers top-notch SEO services.

To get into Google’s good graces, you need to address a plethora of on-page SEO concerns, such as broken links, missing alt attributes, duplicate content, and missing meta descriptions.

Duplicate content is the most common SEO issue that we discovered on half of the websites that were evaluated.

The Semrush
To identify every problem plaguing your website, a technical SEO audit is a great tool to use. Your website’s visibility in Google search results is directly proportional to the number of problems it has.

The problems with off-page SEO
So far, all of the SEO-related points we’ve brought up have been things that you can easily change. However, off-page SEO is somewhat beyond your sphere of influence.

When you proclaim to the world, “I am fantastic!”, it isn’t particularly consequential.

If a president from another nation were to comment, “This gal is awesome!,”That’s quite significant.

Even Google is not an exception. Everyone has to be skeptical when you claim, “We are the best smartphone repairers in the world,” on your website.

Once other tech companies like Apple, Samsung, Huawei, and LG begin to remark, “These guys are the best smartphone repairers in the world,” Google and the rest will follow suit.

In order to achieve a high ranking on Google’s first page, backlinks are a crucial component. When another website on the Internet connects to yours, it’s called a backlink.

The general rule is that a higher number of backlinks to your website increases its chances of being on Google’s first page. It becomes more challenging as the number of backlinks decreases.

Here is a case in point. Wikipedia ranks among the most reputable online resources on the planet. Their backlink count exceeds 212 million!

More than 425,000 websites link to Wikipedia, which means free referral traffic for Wikipedia.
Because of their high Google ranking, more people link to Wikipedia, which continues a positive virtuous loop.

They already have a high Google ranking, and that will only increase as more people connect to them.

With more than 34 million pages, Wikipedia dominates Google’s first page results! Just in the US alone, that’s the figure.

More than 24 million US-based search queries include Wikipedia as a top result.
Now, this isn’t to say that you should spam backlinks from every source you can find. Every link isn’t made equal.

The authority of a link from one of your sites to another of yours will increase slightly. A backlink from a popular and well-known website, however, is far more significant.

The same holds true for how significant it is if major smartphone manufacturers are directing traffic to your website for fixing smartphones. Unlike enlisting the help of your grandmother, who owns a cake shop, to promote your smartphone repair website.

Interestingly, while quality links might increase your Google rating, negative links can have the opposite effect and bring your ranking tumbling down in an instant.

A bad link is one that goes to a suspicious, spammy, harmful, or otherwise dubious website.

Take a look at this website’s backlink profile; harmful links made up about half of the total. Your backlink profile is so bad that it will prevent you from ever making it to Google’s first page.

Google is more likely to penalize you than to improve your search engine rankings.

Google will never place a website on the first page if its backlink profile is weak and 49% of its links are harmful.
As unfortunate as it may seem, your website will not receive any “notification” or “announcement” when a questionable website connects back to it.

Imagine being pleasantly positioned at the top of the Search Engine Result Pages (SERPs), maybe even enjoying some snippet features, and then suddenly seeing your rankings plummet and vanish from the first page.

It is crucial to keep an eye on who is linking to your website and why they are doing it. Marketing Expert – We are providing the best SEO Serivices in Ghana

Disavow links means you’re telling Google that you’re not associated with a website or link that is harmful to your website.

Google Search Console is the place to do it. Be careful to keep an eye on your backlink profile and remove harmful links before Google penalizes you.

You may stop spammy, harmful, or otherwise unsavory links from dragging down your Google results by disavowing them in the Search Console.
Shares and signals from social media platforms are another off-page SEO component. To reiterate, Google’s goal is customer satisfaction, and they want to achieve that by giving people the greatest answers and material available.

Google might boost the ranking of a “smartphone repair” article due to the high volume of traffic and engagement it is receiving from social media.

Having social media accounts and consistently posting information to them is really beneficial for this reason.

About different off-page SEO strategies, you can get more information here.

Issues with the material
“Content is king!” is probably not a phrase you’re unfamiliar with.”

Without content, individuals would have nowhere to turn for answers, thus it’s safe to say that content is the bedrock of anything we’re discussing here.

However, due to the availability of content, search engines are necessary for us to locate the most top-notch stuff on a given topic.

What I mean by “abundance of content” is an excessive amount of material.

Google returns more than 350,000,000 results when you type in “How to bake a cake”!

A search for “cake recipe” returns 350 million results.
Another option is to type in “How to rank on the first page of Google.” The results will be overwhelming, with 731,000,000 results!

Google returns 731,000,000 results for “how to rank on the first page,” most of which will never be seen or read.
(As an aside, I find it curious that more people aim to have a high Google ranking than to actually bake a cake.)

Because most people don’t even bother to go past the first page of Google results, the majority of those 731 million results will go unnoticed forever.

Despite how disheartening that is, you shouldn’t allow yourself to get discouraged. It may be worthwhile in the end if you make it past the first page.

The number of daily blog articles has surpassed 7.1 million as of August 2020.

GLOBAL METER
Having stated that, it ought to be obvious that there is no simple method to rank in the top 10 Google results if you aren’t creating the best content you can. While not crucial, content is paramount.

Many people have put a lot of effort into making fantastic content, but their efforts have gone unnoticed due to a lack of attention to technical, off-page, or on-page SEO.

Oh, please! Don’t be that person! If you wish to outrank your rivals, you must produce superior content.

How do you define superior content? In that pursuit, keep in mind the following:

Is what you write unique? Alternatively, may you have simply copied it from another website?
Can people not get enough of your material? After seeing your headline, are readers interested in reading more? Is it something they would like to share with their friends?
Is their question genuinely answered by your content? Questions are asked by individuals in search of answers. Are the answers they seek available to you?
Does the information you provide hold water? Do you wing it or check your facts and cite your sources to make sure your work is accurate?
Does your content consist solely of text? Instead, can we rely on visuals like images and movies to spice things up and maintain interest?
Has your material become stale and irrelevant? On the other hand, have you made sure to include all the most recent updates and information?
How much more in-depth is your content compared to others? If your rivals merely skim the surface, are you going to delve deeply into the subject or merely skim the surface as well?
The goal of search engines is to simply discover the greatest material possible. Assuming no other problems arise, you should be able to achieve decent Google rankings for your target keyword phrases if you can provide that.

Marketing Expert – We are providing the best SEO Serivices in Ghana

Purpose of use and user journey
Last but not least, when thinking about how to get to the top of Google’s search results for your target keywords and phrases, keep the user’s goal and experience in mind.

How happy your website’s visitors are with both the content and the experience of finding it is all that is meant by that.

According to Google, RankBrain is the third most important indicator after content and backlinks.

There are a number of indications that this machine learning or AI program utilizes to determine if the user is content with the search results.

You will see a steady increase in your position in Google’s search results as RankBrain determines that your website meets a specific search intent.

On the flip side, you will fall, and fall fast, if your site fails to meet the user’s expectations and they are forced to seek elsewhere.

Think about Click-Through-Rates (CTR), for instance. The click-through rate (CTR) is the ratio of the number of individuals that clicked on your link to the total number of people who saw it.

Page titles, meta descriptions, and even domain names and URLs can affect click-through rates.

When your website appears often on the first page of search results for a specific query but receives little clicks, Google’s RankBrain will determine that,

It appears that this outcome has not gone down well with the public. We should provide them an alternative.

Suddenly, your ranking will drop since people disliked clicking on your link, for whatever reason.

Dwell Time is another case in point. Visitors who land on your site via a Google search and discover that it contains beautiful and interesting content are more inclined to spend a considerable amount of time there.

However, visitors won’t stick around for long if they get to your page but are unable to locate the information they need.

The RankBrain algorithm is taking all of that into account when deciding whether to put your website on Google’s first page or to completely ignore it. Why?

Why? Because Google cares that its consumers not only get the answers they need, but also enjoy the process of finding them.

Therefore, let us discuss the purpose of a search.

No matter how interesting, colorful, dynamic, and educational your Accra website is, it won’t fulfill my objective to find the weather if it doesn’t tell me what the weather is like.

Google is aware of this, which is why they provide millions of responses to queries without requiring consumers to click on anything. Rich snippets, prominent snippets, and other aspects of their knowledge panel fall into this category.

Google employs a variety of methods, including as knowledge panels, rich snippets, and featured snippets, to efficiently fulfill user intent and deliver an excellent user experience.
When people search, there are primarily four kinds of intent:

Informational
Commercial
Using navigation
Transactional
When they search, some people simply want to find out more information. Some people want to learn more about a service or product before buying it.

For some, it’s only a matter of locating the right website; for others, it’s a matter of committing to a purchase.

Just one more example. For example, if you type “First page of Google” into Google’s search bar, the search engine will return a plethora of results based on the intents and suggestions of thousands of other users.

Marketing Expert – We are providing the best SEO Serivices in Ghana

Different suggestions with different user intents for the query are shown on the first page of Google when you type it in.
People are searching for all sorts of things: information, services, photos, memes, and even solutions to complex problems.

Sites that solely provide photos instead of the sought-after “first page of Google statistics” will be downgraded from search results for users with similar intents.

Therefore, you need to think about the user’s intent and the user’s experience to determine if you are meeting their information needs. Marketing Expert – We are providing the best SEO Serivices in Ghana

Google will give you a prize if that’s the case.

In summary
Getting to the top of Google’s search results is no picnic, but the rewards are well worth the effort. When it comes to generating high-quality leads for next to nothing, no other marketing channel can compare to this one.

And the best part is that search engine optimization is an investment that will yield returns for a very long time. Marketing Expert – We are providing the best SEO Serivices in Ghana in Accra Sekondi-Takoradi,Tamale Ashaiman.