SEO Sekondi-Takoradi – The most important aspect of any video or display ad campaign is viewability, or how well the ad can be seen on a web page. The two most critical aspects of viewability—visibility and longevity—were found to be lacking in an unexpectedly high percentage of display and video commercials in recent studies.

The capacity of a video to remain visible for an extended period of time is known as its longevity, while its ability to obtain quick exposure within a target audience is known as its visibility.

For both the short and long term, how can a marketer guarantee viewability? In order to give advertisers the most exposure, which platforms should they use? When making decisions for a certain video ad campaign, what technological aspects should be taken into account? When making ads, how can one make the most of viewability?

How Video and Display Ads Differ
Specifically, a Google study conducted in December 2014 found that 47% of desktop video ads were not deemed “viewable”—that is, there was no instance within those commercials where 50% of their pixels were visible on a screen for a minimum of two consecutive seconds.

The same survey, however, found that YouTube—owned by Google—had 91% viewability, much higher than the 53% average in the industry.

Even more intriguing is the general trend in the industry that shows ads on mobile display and mobile video are always more visible than ads on desktop.

Although the report can not conceal the low overall viewability of display advertising, Google’s products do have the greatest industry viewability rates. Only 56.1% of users were able to see ads on Google’s display network, and some publishers often had rates as low as 35%.

Here are the five most important takeaways from the study about display ad viewability:

The viewability rates of display ads were negatively affected by an excessive amount of publishers.
Ads that were directly above the fold outperformed those that were located at the page’s top.
While just about 40% of ads below the fold were able to be seen, 68% of ads above the fold were.
The most viewed ad units were vertical ones, while the least viewable, at 41%, were the popular 300 x 250 ad units.
With a rate of 51.9%, reference achieved the highest viewability rate, while hobbies and leisure had the lowest percentage at 44.8%.
Advertising Networks vs. Premium Publishers
Marketers need to account for variations in how advertisers run their campaigns if they want to make sense of the statistics. As an example, ad networks and premium publisher sites are very different.

In terms of display advertising, a recent ComScore study found that premium publishers typically achieved a viewability rating of 54%, compared to 34% for ad networks and exchanges.

An earlier Nielsen investigation from 2014 came to nearly the same conclusions.

Video ads have a slightly higher viewability rate, according to data, provided that marketers take the necessary steps to make their ads visible and successful.

Another important aspect to think about when calculating viewability, particularly for videos, is longevity.

A recent study by Visible Measures discovered that while Facebook does a better job than YouTube in terms of short-term viewability, the inverse is true in terms of long-term visibility.

The lightning-fast dissemination of videos and other content is both a strength and a weakness of social media in general, and Facebook’s News Feed in particular. However, the transient nature of social media makes it difficult to track the success of a video campaign over time.

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The effectiveness of Facebook in promoting popular content further emphasizes the enduring significance of YouTube in attracting new and returning viewers. For the foreseeable future, any video uploaded to YouTube stands a good chance of remaining popular, accessible, and relevant. But it’s next to impossible to achieve the same kind of longevity on Twitter, Facebook, or any of the other major social media sites.

Reaching a Final Decision on Marketing
When making marketing selections, it’s important to keep viewability and efficacy in mind. For instance, a developer aiming to establish a permanent presence might run a campaign differently than one seeking to make a strong early push.

If you’re trying to make a strong short-term push, an ad on Facebook or a website might be your best bet; if you’re hoping to establish a lasting presence, a video on YouTube might be your best bet.

When selecting the best publisher for a display ad or determining where to post an ad on a page, viewability should take precedence.

In order to avoid the traps that make ads unviewable, marketers and sites need to know where display and video ads are most effective. This knowledge allows them to advertise effectively rather than wastefully. SEO Sekondi-Takoradi, our company managing everything, we are here to help you to get amazing opportunity in Google.